Save the Date! November 5th, 2014, MLA Webinar “Communicate Your Value through Marketing and Advocacy”

Please mark your calendar for the MLA webinar “Communicate Your Value through Marketing and Advocacy”
Location: to be determined… stay tuned!
Date/Time: Wednesday, November 5, 2014 1:00 p.m.-2:30 p.m., CT
Presenters: Patricia Higginbottom, MLIS, AHIP, Associate Director for Public Services and Associate Professor, University of Alabama and Valerie Gordon, MLS, Lister Hill Library of the Health Sciences (LHL) at the University of Alabama-Birmingham
Description: Join the speakers for this program on marketing and advocacy as they cover: communicating the value of libraries; developing a marketing plan and engaging users and stakeholders; understanding the value of branding and campaigns; using tools, tips and tricks to make the most of your time; determining if social media fits in; and determining if a plan is working and preventing lost opportunities.
earn 1.5 MLA continuing education (CE) contact hours.


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